SaaS & Tech Finance Metrics
Deep dives into SaaS finance metrics: ARR, MRR, churn analysis, LTV/CAC modeling, cohort analysis, unit economics, and retention.
10 Articles
Gross Margin Breakdown for Tech Companies
Understand how gross margin is calculated for SaaS and tech companies, what costs to include in COGS, and how to…
SaaS Unit Economics Explained
A practical breakdown of SaaS unit economics, covering the key metrics every finance professional needs to assess whether a subscription…
SaaS Financial Model Template Walkthrough
A step-by-step walkthrough of building a SaaS financial model from scratch, covering revenue projections, cost structure, unit economics, and the…
Rule of 40 and SaaS Efficiency Metrics
Understand the Rule of 40 framework and related efficiency metrics that help SaaS companies balance growth and profitability at every…
SaaS Benchmarking: Key Metrics by Stage
A stage-by-stage benchmarking guide for SaaS companies, covering the metrics that matter most from pre-revenue through IPO-readiness and how to…
Net Revenue Retention and Expansion Metrics
A complete guide to measuring and improving net revenue retention, the metric that reveals whether your existing customer base is…
LTV/CAC Modeling for SaaS Companies
Learn how to build robust LTV/CAC models that drive smarter investment decisions in customer acquisition and retention for SaaS businesses.
Cohort Analysis for Subscription Businesses
Master cohort analysis techniques to uncover retention trends, revenue patterns, and customer behavior insights that aggregate metrics miss entirely.
Burn Rate and Runway Calculation Guide
A hands-on guide to calculating burn rate and cash runway for SaaS startups, with frameworks for scenario planning and extending…
ARR, MRR, and Churn Analysis Deep Dive
A comprehensive guide to calculating and analyzing Annual Recurring Revenue, Monthly Recurring Revenue, and churn rates for subscription-based businesses.